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How to Sponsor a CPD Series or Event

1. Quick Overview (What This Is & Why It Matters)

We partner. not just place logos. Together we build initiatives that help accountants work smarter (e.g., modular CPD series with toolkits and follow-ups). Done well, partnerships improve member outcomes and deliver measurable results for partners.

 Work with us to create relevant value for CIBA professionals. 
We collaborate with trusted brands to co-design useful learning and experiences for members, CPD series, masterclasses, and flagship events that solve real problems. 

2. Step-by-Step Instructions

  1. Start the conversation: Share goals, target segments, and how your solution helps accountants. 

  2. Co-design the format: We’ll propose channels (CPD, events, newsletters, site) and a content plan. 

  3. Align success metrics: Registrations, attendance, satisfaction, qualified leads—plus tracking. 

  4. Prepare assets: Expert speakers, approved copy/creative, UTMs, member-friendly landing page. 

  5. Deliver & review: Launch, monitor, and review performance together; refine for ongoing value. 

3. What You’ll Need (Requirements) 

  • Clear member value proposition (problem solved, outcomes delivered)

  • Audience fit (SMPs, corporate, tax, payroll, etc.)

  • Subject-matter expert(s) for credible content

  • Creative assets + tracking links (UTMs)

  • Agreed timelines and a single point of contact

4. Common Mistakes to Avoid

  • Sales-first content.
    Instead, do: lead with learning value and practical takeaways.

  • One-off blast.
    Instead, do: plan a mini-journey (pre-content → event → follow-up).

  • Generic decks.
    Instead, do: localise for SA accountants; use outcomes-based copy.

  • No measurement plan.
    Instead, do: set KPIs and UTM tracking before launch.

5. Related Resources

  • Advertise to CIBA Members (N — Sponsor & Advertise)

  • Registering for an Event (J — Events & Webinars)

6. Need More Help? (CTA)

Email Marketing/Partnerships at marketing@myciba.org with your objectives and audience. We’ll propose a partnership plan that delivers member value and measurable outcomes.