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How to Advertise to Members

Partner with us to reach the right accountants at the right moment.

We co-plan campaigns across trusted CIBA channels, website, newsletters, CPD pages, and events to drive real outcomes.

1. Quick Overview (What This Is & Why It Matters)

This is not “spray and pray.” We align placements to member context (learning, practice, corporate) so your message lands when it’s most useful—reducing wastage and improving lead quality.

2. Step-by-Step Instructions

  1. Request the Media Kit/Rate Card: Channels, formats, specs, deadlines.

  2. Choose placements & dates that fit your audience and goal.

  3. Submit creative & tracking: Approved copy, artwork, UTMs, landing page.

  4. Approve proofs (if applicable) and confirm go-live.

  5. Track & learn: Review results and optimise together.

3. What You’ll Need (Requirements)

  • Final creative (correct sizes/types) + approved copy

  • Target audience and campaign objective

  • UTM links + mobile-optimised landing page

  • Lead times and a single approver

4. Common Mistakes to Avoid

  • Generic messaging.
    Instead, do: speak to compliance, efficiency, and client impact. 

  • No tracking.
    Instead, do: add UTMs and one clear CTA. 

  • Late or off-spec assets.
    Instead, do: follow spec sheets and submit early. 

5. Related Resources

  • Request the Media Kit / Rate Card (N — Sponsor & Advertise)

  • Partner on a CPD Series or Event (N — Sponsor & Advertise)

6. Need More Help? (CTA)

Contact Marketing/Advertising with dates, placements, and goals; we’ll confirm availability and timelines.